Is your home page making the right, first impression? If you haven’t asked yourself this question, you should as it could hurt your bottom line. The home page is the make-or-break for most websites. If it’s cluttered or confusing, potential customers will leave before they spend the time to try and find what they are looking for. Think of your site as your 24/7/365 sales person. Would you allow someone to represent your company looking like a mess? We know how hard it can be sometimes to find the right balance between design, sales options and call to action. Here is a very useful article to help overcome those obstacles and to help you take a critical look at your home page. I hope you find it informative…enjoy!
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Finding balance with design is difficult. Each page on the web typically has at least one conversion goal. It is the job of the design team (client included) to determine what the goal of each page is, and to make sure that goal is achieved. A difficult thing most designers and clients struggle with, though, is the homepage.
Most folks can come up with many different conversion goals for a homepage. When a new visitor lands on the homepage there are a variety of different actions they can take. A visitor could go straight to the contact page or look for the search bar to start digging for information. If you are having this issue with a homepage design you’re not alone. Here are some tips to understand when your homepage is overcrowded and what you can do about it.
Homepages need some improvement. There are too many out there that are overcrowded and difficult to understand. They are leaving new visitors confused and looking for another answer to their problem.
I’m a believer that each page on a site should have a goal. For an effective homepage, that goal is really the goal of the entire site. Let’s dig deeper into that idea.
Establishing the Goal
The Issue: The homepage doesn’t have a consistent goal or message. There is no effective brand. As a result, the homepage is left trying to accomplish too much. The result is the homepage accomplishes nothing.